IT ALL STARTED WITH A MOMENT, A JOKE, AND A FEW HUNDRED BUCKS
In July of 2024, Robb had an idea that would change his life. But before we get there, let’s rewind a little. Seven years earlier, Robb and his wife were sitting in the ultrasound room, eagerly awaiting news about their first child. As the tech was scanning, Robb’s wife noticed something on the screen: “Geriatric Pregnancy.” She raised an eyebrow and pointed it out.
The tech casually explained, “You’re 36, and geriatric pregnancies start at 35.”
A bit surprised by the label, Robb glanced at the screen, then looked at the tech and jokingly asked, “Geez, I’m 40—what does that make me?”
Without skipping a beat, the tech replied, “You’re an Old Dad.”
Robb couldn’t help but laugh. “That’s pretty awesome.” And just like that, the term “Old Daddin’” was born. It wasn’t just a funny label anymore—it was a badge of pride, a way for Robb to embrace the unique journey of being an older dad. He started sharing the phrase with his fellow “old dad” friends and even put it on his license plate.
Fast forward to 2024. Robb had hit a rough patch. Work was slow, the bills were piling up, and his family needed a way to stay afloat. That’s when the lightbulb went off. Robb realized Old Daddin’ wasn’t just a funny phrase—it was a brand. With a few hundred bucks in his bank account, an unwavering determination, and a relentless drive, he got to work. He scoured the internet for clothing and accessories for old dads but found nothing. Absolutely nothing.
So he decided to change that.
“I scoured the internet for clothing and accessories for old dads,” Robb says. “And there was nothing. Nothing until now, of course.”
Old Daddin’ was born out of a desire to create something real. Robb wanted a brand that reflected the pride he felt about being an older dad—a badge of honor that any dad in his shoes could wear proudly.
Since launching, Robb has expanded the lineup to include T-shirts, mugs, hoodies, and even a line of camo hats, all with that unmistakable Old Daddin' flair. They’ve by no means struck it rich, but Robb and his family are building something they’re proud of. Every sale is a step forward, and they’re hopeful for continued growth. The ultimate goal? To get to a place where they can start sponsoring charitable events and giving back to their community.
Even a year into the business, Robb’s still doing it all. He’s hands-on, creating content, managing the brand, and making sure every detail is perfect. While he doesn’t sew the patches on himself, his neighbor—who has a sewing machine—sews each patch on by hand, one by one. His brother-in-law handles the embroidery, giving each hat the personal touch it deserves.
“It’s all about quality,” Robb explains. “These hats are made by old dads for old dads. We put in the work. The patches are sewn with care, the material is durable, and you can tell these hats are made to last.”
What started with Robb packing and shipping orders from his garage has now turned into a full family effort. His wife, who left her 18-year career to help him grow Old Daddin’, is by his side every step of the way. And sometimes, it’s their kids carrying packages to the post office.
Old Daddin’ isn’t just a brand; it’s a community—a community of dads who’ve been there, done that, and wear the title of "Old Dad" with pride.
It’s built from sweat, hustle, and the love of fatherhood, proving that age is just a number when it comes to being a great dad.
So next time you see a dad rocking the Old Daddin’ patch or hat, know it’s more than just gear. It’s a symbol. A way of life. A badge of honor, built by old dads for old dads everywhere. And with a little more hustle and a lot of heart, Old Daddin’ is just getting started.
